Cookies Comunicazione is an independent advertising agency based in Milan that creates and implements strategies and cross-media and integrated communication projects, in order to involve consumers in conversations around brands.
Do you want to see how?
Spend in your language
An international campaign is a success if it manages to tell universal concepts.
If it uses no-border imageries and intercepts everyone’s needs.
And when it comes to Money, can you imagine anything more global than a unique Money that works worldwide?
Besides imagery, global campaigns use words. And we have to tell you: not every word works everywhere.
That’s why campaigns should never be translated, but creatively transcreated.
For a lovelier world
Ingredients: animals, taxes, the internet. How to put them together, creating a commercial which challenges YouTube skippers, is strong enough to be shared, and is able to talk about taxes (not a beloved topic) with a smile?
Success can be achieved by giving users the content they spontaneously look for. For example: have you ever looked for videos with animals on YouTube?
Conversations beyond the like.
Social networks are increasingly crowded and the battle to engage the consumer in conversations about the brand is getting worst. The eyes of the social media manager have to always be open and focused to ongoing conversations, so when the occasion arises the brand’s voice be heard.
It’s possible to take advantage of the buzz and engage new users in what we call RONI: return on non-investment.
Did you mean… Storytelling?
A commercial can be simply a spot, one of those that when broadcast on TV, get people up off the couch. However, a commercial could (and should) also tell an interesting story – the famous storytelling on everyone’s lips – making sense to the millions in media investments. It could be powerful and able to change the consumers’ perception of the brand, and their relation to it.
Through a commercial, it is possible to change the brand’s image and fill it with positive values, to create a new image and increase its awareness.
Other reading times
In an increasing digital world, even billboards look for continuing interactions with consumers. Because it is fundamental for a brand not to miss any occasion to be close to its users. Billboards change continually and in this way become a conventional/unconventional means, a dialogue or instrument and an integrated interaction between the offline and the online.
The goal is to catch the consumers’ eye beyond normal reading time and encourage them to take action.